KEMS Ad   31 comments

The KEMS “Half on you, half on us” was there in the newspapers today and also on their website. What struck me is that it features a 1 KD note which is purposefully torn into two parts.

kems-ad

Well, the Kuwaitis may seem to like this idea of their currency being torn into parts open, but elsewhere in the world, any such idea will amount to total disrespect of their national currency. The agency which designed it was either a foreign one (as no national agency will disrespect its currency by defacing it) and also the management must have changed to a foreign ownership (or how else do you explain the dishonour to our own currency).

Is Kuwait that modern like the West, which can tolerate such national disgrace (the West does not mind, if the flag is printed on the undergarments)?

Certainly, somebody needs to take notice and tell KEMS to apologize.

Update: I am surprised that many comments I received claim me to be narrow minded and immature. So what if I am not a Kuwaiti, but I know that intentionally tearing up any currency (all currencies are legal tenders of their countries) and publishing it,  amounts to no less than a public rape.  There are certain rules of the Central Bank which definitely say that the currency notes need to handled with utmost grace and not shown any disrespect (by tearing it, scribbling on it, etc). There is no creativity maligning the currency note. We need to respect it fully.

Update 2:

The national currency is a matter of pride & honour (one of the symbols that define a nation’s identity) for any nation and any tampering with it amounts to contempt of it’s honour. The KEMS ad is nothing short of a public rape. Are the Kuwaitis not proud of their currency? No nation will tolerate a public disrespect of its national honor.

The ad idea shows poor creativity on the part of the agency. There was no need to play around with the national currency to highlight the offer details.

What is the reaction of the other ad agency heads? Will any other nation allow such an ad to be released (I am talking of the foreign agencies that operate hear & I think Mark works for one of them).

I am surprised with the comments at link:
For some, (dave – 22) it is just a piece of of paper.
For other, (komsomol – 24) it can used to snort cocaine.

So much for a nation’s pride. I would like see some Kuwaiti patriots see into this.

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Posted January 22, 2009 by Rajesh_Gandhi in kuwait

Tagged with , , ,

31 responses to “KEMS Ad

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  1. Pingback: Is this disrespectful?

  2. At one point you say that other countries in the world would see this as a complete disgrace and then you mention that modern countries (i.e. the “west”) would not mind and wouldn’t find this as a national disgrace…

    hmmmm

  3. There is absolutely nothing wrong with this ad even with tearing the currency money in half. There is no disgrace at all its simply the Ad’s concept and execution of the design idea. You’re not narrow minded and it is understandable that you have an opinion you would like to share it with the rest of world. That’s completely normal and understandable. There nothing wrong with having a say. But with all due respect sir, there is nothing wrong with it at all. Honestly, you should not go to high level to make a huge fuss out of it.

  4. The national currency is a matter of pride & honour (one of the symbols that define a nation’s identity) for any nation and any tampering with it amounts to contempt of it’s honour. The KEMS ad is nothing short of a public rape. Are the Kuwaitis not proud of their currency? No nation will tolerate a public disrespect of its national honor.

    The ad idea shows poor creativity on the part of the agency. There was no need to play around with the national currency to highlight the offer details.

    What is the reaction of the other ad agency heads? Will any other nation allow such an ad to be released (I am talking of the foreign agencies that operate hear & I think Mark works for one of them).

    I am surprised with the comments:
    For some it is just a piece of of paper.
    For other it can used to snort cocaine.

    So much for a nation’s pride. I would like see some Kuwaiti patriots see into this.

  5. It looks shopped. I can tell from the pixels and the fact that it has the same scan pattern at the top of the dinar. The same scan pattern means it was intact when they scanned it to their computer.

    And I’ve seen ads like this all around the world.

    As for calling it an equal of rape. I’d have to disagree with you. If someone told me to rip 1KD in half or he’ll rape some girl on the street, I’d gladly rip 1KD.

  6. I suggest you ignore the people at Mark Makhoul’s 248am, they are very retarded and immature.

  7. Btw most people over there are not Kuwaitis even.

  8. dude, its an ad. no one actually took it and ripped it. whats this overanalytical approach ur taking with this? if anything, ur analytical mind should be exploring the SYMBOLIC nature of the ad; symbol of half OFF..not WE AT KEMS WANNA RIP MONEY.

    its nothing to do with pride, its CURRENCY. commerce. fiscal tool. its not like kems ripped the flag in two and cleaned the floor with it.

    u may take this as an attack, but it is not intended. I hadnt realized some ppl would be so blind to diasporic ideas and studies…its an image in media for commercial purposes, it is not an attack on the kuwaiti pride or honor otherwise risk management would have pulled the ad out before sending it.

    sorry dude, ur just making a big deal about something that just isnt THERE. much like those revolting cows we call parliament members that obssess over ridiculous things that really have no credibility.

  9. It isn’t that offensive dude, also it’s photoshopped. I agree on one thing the AD is very bad not creative at all.

  10. c’mon buddy. find more interesting things to blog about. enough make believe news.

  11. Dear Maryam,
    It seems you are from KEMS and incharge of the ad release. A currency is a national pride. If you have any doubts, ask the Amir and he will tell you how proud the Kuwait nation is about its currency.

    What your ad tries to explain is not creativity. It is downright degrading/ mutilating / tearing/ a national symbol. For that tomorrow you have tear the Kuwait Towers into two, for the ad sake. Will it be acceptable?

    Agreed that currency is a fiscal tool, but would any proponents of the so called “diasporic ideas” do a TV ad with the same concept.

    Anyways, I have written to the Amiri Diwan for their comments on the same. I await their reply and will convey the same to all of you.

    Till tehn, let the debate so on. I can’t any true loyal Kuwaiti patriot commenting on it.

  12. q8life…i said it there and will say it here…do not waste ur time disscussing the issue in marks blog…ppl there do not care in this type of topic..talk to them about dancing,drinking,gambling…then u’ll be their friend
    Allah yahdeehom oo yahdeena ya rub

  13. You will never find Kuwaiti patriots especially @248am, just don’t waste your time there the place is a major Pig-farm.

  14. The add was approved by the ministry of “what ever” and that is the vertical small font line on the left hand side of the AD. So you comment about this AD must have been designed by a foreigner and not a Kuwaiti is False.

    Also your comment about the pride of a currency print is funny! Are we only the proud people? Are you saying that American do not have pride cause they let their flag drawn on floor? and what such a pride have done to us?

    Nothing but such stupid ideas and stupid pride has kept us and the rest of the Arabic proud countries 1000 light years behind.

    Cheer up.

  15. Dear q8life,
    I agree our currency is a national pride, however no KD was ripped. I repeat, no KD was ripped. Please do not say that even though no KD was ripped, it was still implying that. Because It wasn’t implying you should actually rip a KD in half, it was implying that you only pay half.

    And for your comment about them ripping the Kuwaiti towers in two….Think about it…What possible advertising reason would they have to rip the Kuwaiti Towers in two? None, you’re just speculating and complaining about things that haven’t happened and never will.

    Also telling Maryam that “it seems you are from KEMS and incharge of the ad release.” Is nothing more than childlike banter and more speculation. Speculation never leads to the truth. You always seem to assume many things which distort the views of others and alienate them, “”I think Mark works for one of them” You think. Well I think you need to pour yourself a cup of tea and relax.

    As a Kuwaiti whose lived in Kuwait all his life, no I am not offended by this ad. I am a Kuwaiti patriot, I am as proud as a person can be for his country, but as for this? Really? You are making a mountain out of a molehill.

    inb4 “your not a patriot” and slanderous distortions of what I said.

  16. Dear Nasser,

    I am happy that a true Kuwaiti patriot has put his views. Well you should check the comments on http://www.248am.com for this item. You will feel ashamed. (For some it is piece of paper, for other he can use to snort cocaine with).

    Is the Kuwaiti dinar not something to be proud of for the Kuwaitis? It is the highest valued currency in the world today. The wordings of Prophet Mohammed on Allah on the note are torn apart. Is it OK? Tomorrow there may be some other ad playing around with the Dinar.

    As for Kuwait towers, there may a ad for a superglue or supercement which may claim to fix it. Will it be acceptable?

    I feel that atleast national symbols are best left as it is (or if at all used, it should be intact and its full glory) for that is what represents the nation to the world. They are identities of the nation, people & culture.

    Those are my thoughts and I stand by it.

  17. it is indeed a shame on a company like Zajil who gets most of their business from Kuwait(thought its a saudi based company(I think)) showing such a disrespectful attitude.

    Currency is as important as national flag.

    I am not a Kuwaiti, but I feel indeed sad seeing a stupid, irresponsible ad, showing the KD torned into two pieces.

    long live kuwait.

    btw, q8life : don’t be upset with the other website that shows this kind of attitude, esp for subjects which are sensitive like this. its an anti-kuw website. several of makhoul’s post are examples.

  18. Mike and his visitors are not from kuwait that’s why they dont see it offensive ..!!

    I wish 248am get blocked .. full of hates !!

  19. Dear q8life,

    I respect your point of view, and agree that some of the comment at 248am.com are a bit extreme, but I respect their points of view as well.

    But in my point of view, there is a fine line between what is acceptable, and what is not acceptable. I believe an advertisement can do whatever they wish, as long as they are not directly attacking our pride or posting anything obscene. Having a shopped image of a Kuwaiti dinar in half is not a direct attack.

  20. I stopped posting there long ago, the place is full with amateurs and wookies, Makhoul has double standards towards things and notice even thou he’s Lebanese he never EVER posts something bad about Lebanon, a place more corrupted and racist than Kuwait…maybe it’s the alcohol thing !

  21. lol check the isp. im in the UK! and have no affiliation with kems. its fun to jump to some conclusions though.

  22. btw, that last entry was mine (maryam). on a friends computer, in case u were wondering.

  23. You guys are really pushing a lot of hate onto 248am……. Freedom of speech is the phrase you re looking for……

    Ok onto the Ad, at the end of the day ok this was a photoshoped ad that was obviously approved by the ministry of Information or commerce or trade and industry or whatever it was….

    The government authorised body that deals with advertising as a representative of the government and their views on what is acceptable or not have said that this is fine…..

    So stop whinning about this and get on with talking about something that actually matters….

  24. Pingback: Torn Kuwaiti Dinar: Insult or Clever-dertising | Kuwait Life, Lifestyle, Classifieds, Jobs & Reviews

  25. BuMees, on January 23rd, 2009 at 3:31 pm Said:
    Btw most people over there are not Kuwaitis even.

    do u have a problem with that?

  26. so u have completely abandoned this post, without even an apology for ur accusations? very noble. i guess thats what happens when ppl arrogantly jump to conclusions…they cower away and dont own up to their mistakes.

    anyhow, yes the ad sucks i agree. but i repeat, it is NOT equal to a public rape; unless you would gladly allow ur brother or sister, or even a friend get raped for the sake of preserving the sanctity of the dinar.

  27. Dear Maryam,

    Thanx for the followup on the blog item.

    A debate is worth continuing only if your opponents make good counter arguments. By the responses from the people, there are naive people who are commenting on this topic.

    Well, the land that you are born in is called your motherland and your home country and you naturally have an affection to all its symbols.

    Well, in that case, can anybody dare to tear a Kuwaiti Dinar in front of the Amir or on a television in full public view and not face the consequences? Had there been any photo of the Amir on the note, would they dare to tear it?

    Clever advertising is one aspect and respecting something that reflects a nation’s identity is different.

    I stand by my views, in all cases.

  28. Folks this is what the US law says about the currency:

    Defacement of currency is a violation of Title 18, Section 333 of the United States Code. Under this provision, currency defacement is generally defined as follows: Whoever mutilates, cuts, disfigures, perforates, unites or cements together, or does any other thing to any bank bill, draft, note, or other evidence of debt issued by any national banking association, Federal Reserve Bank, or Federal Reserve System, with intent to render such item(s) unfit to be reissued, shall be fined not more than $100 or imprisoned not more than six months, or both.

  29. PRESIDENTIAL DECREE No. 247 July 18, 1973 – Phillipines

    PROHIBITING AND PENALIZING DEFACEMENT, MUTILATION, TEARING, BURNING OR DESTRUCTION OF CENTRAL BANK NOTES AND COINS.

    WHEREAS, the Central Bank has the sole right and authority to issue currency within the territory of the Philippines under its issue power, and pursuant to Section 54 of Republic Act No. 265, otherwise known as the “Central Bank Act,” as amended, by Presidential Decree No. 72 dated November 29, 1972, the notes and coins issued by the Central Bank shall be fully guaranteed by the Government of the Republic of the Philippines and shall be legal tender in the Philippines for all debts, both public and private;

    WHEREAS, Central Bank notes and coins are issued for circulation as medium of exchange and to utilize them for other purposes does not speak well of the due respect and dignity befitting our currency; and

    WHEREAS, defacing, mutilating, tearing, or partially burning or destroying our currency by any means renders it unfit for circulation, thereby unduly shortening its lifetime, and such acts unfavorably reflect on the discipline of our people and create a bad image for our country;

    NOW, THEREFORE, I, FERDINAND E. MARCOS, President of the Philippines, by virtue of the powers vested in me by the Constitution as Commander-in-Chief of all the Armed Forces of the Philippines and pursuant to Proclamation No. 1081 dated September 21, 1972, Proclamation No. 1104 dated January 17, 1973, and General Order No. 1 dated September 22, 1972, and in order to effect the desired changes and reforms in the social, economic and political structure of our society, do hereby order and decree:

    1. That it shall be unlawful for any person to willfully deface, mutilate, tear, burn or destroy, in any manner whatsoever, currency notes and coins issued by the Central Bank of the Philippines; and

    2. That any person who shall violate this Decree shall, upon conviction, be punished by a fine of not more than twenty thousand pesos and/or by imprisonment of not more than five years.

    All laws, orders and regulations, or parts thereof, inconsistent herewith are hereby modified or repealed accordingly.

    This Decree is hereby made part of the law of the land and shall take effect immediately after the publication thereof in a newspaper of general circulation.

    Done in the City of Manila, this 18th day of July, in the year of Our Lord, nineteen hundred and seventy-three.

  30. Central bank rules of use of currency in ads:
    ————————————————————
    http://www.sedlabanki.is/?PageID=278 (Iceland)

    http://www.eastandard.net/archives/mag/InsidePage.php?id=1144003856&cid=457& (Kenya)

    http://www.rba.gov.au/CurrencyNotes/LegalFramework/representation.html (Australia)

  31. well, I don’t favor the idea behind the ad as well but at the end, it’s a campaign idea that is surely studied well to target a certain audience.. you people should take a break from all the fighting and negativity and as bloggers, we all have the right to write about what we want, so lay off the guy will ya!

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